This morning I received an email from Wetherspoons – I am a customer and did sign up to receive updates – saying they will no longer be sending emails as many consider this intrusive. I agree that some people can find this intrusive, but at the same time think this could be part of their General Data Protection Regulation (GDPR) plan.
If they cannot prove consent to send emails, directing people to their Facebook and Twitter accounts is a good way to keep a marketing engagement with none of the worries about proving the legal basis to process personal data – a message I give when working with companies to prepare them for GDPR.
Wetherspoons also had a data breach in June 21015 where personal details of over 650,000 people were made available. Under the GDPR the fines for this could have run into millions of pounds as their turnover is more than £1.5bn.
It will be interesting to see if any other companies take this route.
PS If Tim Martin, the Chairman of Wetherspoons, reads this – any chance of Sunday roasts being reintroduced?